Martin AranovitchHello, I am Martin Aranovitch and I am a WordPress educator and trainer.

I have been teaching, training, and educating people about the benefits of using WordPress almost since the beginning of WordPress itself (WordPress first appeared in May 2003. I’ve been using WordPress since 2005.)

After a few years spent using WordPress to build sites for clients and my own online businesses, I saw a real need for better WordPress education and training for non-technical users (i.e. most businesses), especially when it comes to educating small businesses about the benefits and advantages of using WordPress and training them how to be in control of their digital business presence.

So, around 2011, I began running regular WordPress education seminars and training workshops sponsored by my local council and state government …

Martin Aranovitch - WordPress Business Training Seminars

(WordPress Training Seminars)

Since then, I’ve written many books on WordPress, including several detailed WordPress training guides …

Martin Aranovitch - WordPress & Digital Business Author

(WordPress & Digital Business Books)

I’ve also authored a number digital products, including software and training courses …

Martin Aranovitch - Digital Product Creator

(Digital Business Products)

In addition to having built WordPress sites for many different businesses, I have also built and currently manage the following sites using WordPress: - Hundreds Of Free WordPress Tutorials For Non-Techies!

( – Hundreds Of Free WordPress Tutorials For Non-Techies!) provides hundreds of detailed FREE step-by-step WordPress tutorials for non-techies and beginners. This site attracts thousands of visitors and users every month from all around the world looking to learn how to use WordPress.

Although many sites offer free WordPress tutorials online, these are mostly run by technical users and the tutorials these sites offer are aimed mostly at a technical audience (e.g. web developers). What makes unique is that the tutorials are not only aimed exclusively at helping non-techies learn WordPress, but the entire site has been built by someone with no technical skills and is run at minimal cost for the sole purpose of teaching other non-techie website owners how to be in complete control of their digital presence and to empower them to manage and grow their business online with no technical skills required and at minimal cost through WordPress training and education.

As most businesses are run by non-techies with no coding or web development skills,, therefore, truly represents the power and versatility of the WordPress platform and its ability to enable non-technical users to start, run, and grow a business online. - WordPress and Digital Business Video Courses

( – WordPress and Digital Business Video Courses) provides dozens of video courses with hundreds of video tutorials on WordPress and digital business.

I built this site for people who prefer to learn by watching videos. Most video lessons include links to relevant step-by-step tutorials (on, with downloadable files, templates, guides, and additional resources for more information. - WordPress Services Directory

( – WordPress Services Directory) provides businesses with access to a directory of professional WordPress services.

I built this site for businesses that need help with WordPress from WordPress experts and professionals. - WordPress User Tutorials Plugin

( – WordPress User Tutorials Plugin) provides WordPress users with a membership site and a plugin that lets users access hundreds of WordPress tutorials from their own WordPress dashboard. The aim of this site is to ultimately provide WordPress users with instant and immediate access to training tutorials when they need help with a particular feature or function of WordPress.

As you can see from the above, I love WordPress, I’m passionate about training and empowering people about using WordPress, and I enjoy sharing cost-effective ways and methods to create better results online with WordPress.

What I Can Offer You:

  • If you are a medium-to-large digital agency or web hosting/web development company selling WordPress services and can handle unlimited client growth, I can deliver more clients to your WordPress services with a unique approach based on providing you strategic, customized sales presentations and educational and training seminars and workshops that will funnel and convert your prospects into customers. You provide the support, venue, and resources, we’ll work together on lead generation strategies , and I’ll present and represent your business as an integral part of your team.
  • If you need to provide staff or clients with professional training documentation for your services, I can help you plan and create a comprehensive, organized, and fully interlinked training site for internal or external purposes with detailed step-by-step tutorials (both written and video tutorials).
  • If you’re a small-to-medium business, I can build and manage your digital department, train your staff how to use WordPress, and create a documented Digital Business Operations Manual for your organization.
  • I am available on a contract or full-time basis. Contact me here.

Why You Should Hire Me:

1 – I Have Experience Presenting, Educating & Empowering Users About WordPress

I provide a true consultative approach based on understanding the needs of non-technical businesses, explaining technical concepts in a language that non-technical users can easily understand, and providing specific solutions that will fit the needs and budgets of most businesses without leaving them feeling disempowered or turning them into ‘hostages’ of their technical service providers. Over many years, I have developed sales, seminar, and workshop presentations and training strategies that educate and empower non-technical audiences, and I have used this approach successfully for over a decade. You can read testimonials about my approach and methods here: WordPress User Testimonials.

2 – I Understand The Challenges Of Educating Non-Technical Users

I believe that the more we educate and empower users about WordPress, the more WordPress products and services they will want to use. Educating non-technical users about the benefits of using WordPress, however, is very challenging for a number of reasons (I address these here: The Challenges Of Educating, Teaching And Training New WordPress Users).

As a non-technical user, I understand not only the challenges of using a platform like WordPress but also the challenges of building a digital presence that can be successfully managed by non-techies (I address many of these challenges in my book The Small Business Digital Manager).

3 – It Takes One To Know One

I am a non-technical WordPress user and a business owner. The largest growth segment for WordPress is selling products and services to non-technical WordPress users who want to grow their business. When I present or talk about WordPress to businesses, I speak from the same perspective as my audience and as someone who understands that most businesses are driven by chaotic internal processes and have limited time and resources available. During my presentations and seminars, I show people how technologies like WordPress can bring order to their business and leverage their limited time and resources. My sales presentation and training methods connect with audiences because they come from a mindset and experience of someone who does not have a technical background or who is an employee with “no skin in the game.”

4 – I Can See The Big Picture And Work Through The Little Details

For years, I’ve bootstrapped, self-funded, and self-taught my way through the challenges of using WordPress to not only build websites, but to create and automate digital businesses. Along the way, I have also helped a number of businesses transform into profitable and franchisable companies. I am a systems-driven person who can see the big picture of how everything has to connect and integrate to create results and who also knows that the big picture can only be achieved by getting all the little details right.

When you hire me to represent your business and sell your services, you are getting someone who knows that:

  • WordPress can put anyone in complete control of their digital presence (check out all the websites listed above – these were all built by a non-techie at minimal cost and are being entirely managed by one person using systems and automation).
  • You can build almost anything you can imagine with WordPress (e.g. a website, bloge-commerce store, a business directory, membership site, professional services site, corporate website, affiliate sites, etc.)
  • Has comprehensive knowledge of what WordPress can do, what problems it can help businesses solve, and who can think creatively outside the box to deliver the exact solutions that clients need within their budgets.
  • Can build and manage an entire digital department for a small business (using the methods described in my book The Small Business Digital Manager.)
  • Can document processes and procedures in step-by-step detail and deliver these in different media formats (e.g. detailed written tutorials with screenshots or video-based training) … even document your entire business into a franchisable company.

5 – There’s Only One Of Me

I’ve spent years documenting everything I know about using WordPress in the sites, books, and courses listed above. If you want to know what I know about using WordPress and the challenges of growing a business online with limited resources, then visit one of my sites or purchase one of my books or training courses.

If you want to leverage everything I know about using WordPress to help you grow your business or sell more of your company’s WordPress services (or document your products, services, or business), then contact me.  Please note, however, that if I am already ‘under contract’, I may not be available for some time.

What I Am Looking For:

  • To be part of a winning team in a systems-driven company with strong ethical values, a clear vision, and the resources, commitment, and dedication to consistently deliver on its promises to customers.
  • To help you sell, present, train, or document your WordPress products or services.
  • Ideally, you are a medium-to-large digital agency or web hosting/web development company focused on selling WordPress services.
  • At least 18-24 months commitment (minimum 6 month contract). I will consider a long-term contract or full-time position for the right company.
  • Australia-based (I live in Sydney) but will travel where required.

What I Am Not Looking For:

  • Businesses that lack operational systems and the resources to build sustainable results.
  • Web development work or technical support services (I’m not a techie – see everything I’ve written above!)
  • 100% commission-based business opportunities (e.g. affiliate/whitelabel/SEO agency, etc.)
  • General/freelance article writing work.

Interested in discussing things further? Then click here to contact me.

I look forward to hearing from you.

Martin Aranovitch

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PS: Here’s A Little Known Fact About Me …

When Matt Mullenweg (WordPress co-founder) visited Sydney, Australia, to talk about the future of WordPress, I informed him that I spend more time dreaming about WordPress than dreaming about my wife 😉 What I didn’t explain to Matt then (I didn’t have the opportunity because the audience were all laughing at me!) is that what I really spend my time dreaming of WordPress about, are the challenges of teaching, educating, and training the real end-users of WordPress (i.e. non-technical businesses) about the benefits of using the platform to grow their business. Maybe someday I’ll get the chance to explain myself 🙂

PPS: Here’s Another Little Known Fact About Me …

Many people don’t know this (most people actually), but I wrote the first internet love song. Really … check out the YouTube video below (and it would have been a huge viral global hit too if Justin Bieber hadn’t come along!) …